Wikinomics challenges our most deeply-rooted assumptions about business and shows new business models and how masses of people can participate in the economy like never before.
Mass collaboration is revolutionizing the corporation, the economy, and nearly every aspect of management. Masses of people are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles.
A brilliant guide to one of the most profound changes of our time.
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